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Michele has the ‘W’ Factor!

Thursday, December 6th, 2012

When Fish.Net talks about its work within the community, the Tesco Wine Community isn’t quite what we have in mind.

Nevertheless, our Operations Director Michele Hayes most ably demonstrated that she has the ‘W’ Factor by eulogising the wonders of  a “lovely Australian Chardonnay”* at a recent wine fair – and now she’s through to the finals!

Look out for Michele in the purple floral dress around the 7 and 11-14 second marks…

Far be it from me to suggest that Michele is never happier than when she’s wining!

*Of course, Michele isn’t actually that keen on Australian Chardonnay – it doesn’t travel too well…

Fish.Net is Fifteen!

Tuesday, September 28th, 2010

FIFTEEN YEARS AGO, the only people using the Web were geeks, the curious and those who listened to people like Fish.Net’s four founding directors.

For in 1995, Web pages took an age to download and displayed just basic text and images.  Google wasn’t even a research paper (with work not beginning on it until January 1996), and the idea that we would be able to access virtually any information from a portable handset that we made telephone calls on was still the domain of futurists and sci-fi/Jetsons fan-fic writers.

Companies still needed persuading that email made the fax machine archaic.  With all this in mind, some must have looked at Fish.Net’s Managing Director Chris Paterson and Operations Director Michele Hayes’ quest to raise awareness of the Internet and help businesses exploit the capabilities of this emerging technology and wondered what planet they were on.

But for Fish.Net the opportunities were clear to see, and fifteen years on we have the luxury of hindsight backing up our instinct.

We have helped hundreds of small, medium and large companies, government-funded initiatives, individuals and charities take their first tentative steps onto the Web and grow their presences into major revenue-driving channels.

The dot-com bubble has boomed and bust, and many rising stars such as fashion e-store and browser manufacturer Netscape have since burnt-out.  Fish.Net has remained on course throughout its 15 years by aligning technology with demonstrable business needs.

Here’s to the next 15 years!


Monday, April 26th, 2010

phoneThe main challenge of maintaining a company blog is keeping it fresh and up to date, especially when you’re lucky enough to be busy with client work!

Keeping the blog fresh isn’t just about writing fresh content, though.  There’s a danger that the look and feel of the blog can stagnate unless you can add engaging visual content.

There are many ways to do this, although most have a cost; bespoke photography will rarely pass the time or cost test, and stock  photography tends to be terribly clichéd unless you invest significant time and money in sourcing good images.

The answer to this problem?  Doodles!

Nearly every company will have a doodler.  By their very nature doodles are quick drawings which can be done on a Post-It note or the back of an envelope.  They scan surprisingly well, and most importantly add a ‘human’ touch’ to what can sometimes be text-laden pages.

Even basic doodles can brighten up a blog entry.  If you like the style you might even opt for a full colour, crafted illustration for your more important entries or even site pages – the Google Doodles are now legendary.

We’ve ‘retro-fitted’ doodles to some of our blog entries, and we hope you like them.  For more guidance on what makes a good company blog, please contact our Web team on 01457 819600.

Cobblers’ children have no shoes

Thursday, March 4th, 2010

cobblersOK, you’ve got us.  We’ve not posted a new article for almost 2 months.  Not just that, but we’ve resorted to using a terribly clichéd title.  Guilty as charged, on both counts.

We’d love to claim that it’s because we’ve been really busy with client work (indeed we have – stay tuned for some exciting announcements in the next few weeks), but we know that’s not good enough.  After all, we’re the first to preach the virtues of fresh, up-to-date content to our Web clients!

We promise we’ll do better, starting with a brief post later today.  In the meantime, check your own Web site to make sure the news and general content is up to date and still relevant!

Looking back over 2009

Tuesday, January 12th, 2010

The media’s bleak picture of economic woe belies the positive approach and growth of most of our clients in 2009.  Optimistic yet cautious, companies have turned to Fish.Net to help retain a healthy outlook and further promote their business.  Indeed, Fish.Net has expanded its team to accommodate the additional work in helping companies adapt in these challenging times.

Continue reading to find out more about how Fish.Net has helped clients keep prudent and market through the downturn.