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The press reaction to the launch of 118800 – the new mobile directory enquiries service – has been rather hysterical.
As a result, a mob-like reaction from the public at large has ensued, with bloggers excitedly spreading the word about how to opt-out and emails with a similar sentiment spreading like wildfire.
Despite the privacy concerns of the new service, Fish.Net suggests you look beyond the bluster and take a more measured response to the new service – and here’s why.
This weekend’s overblown story of the wife of Sir John Sawers – the MI6 chief-in-waiting – exposing personal family details on Facebook is the latest in a string of events highlighting the struggle to adapt to the increasing reach of social networks.
Companies and individuals alike must recognise the implications of social networking.