We are frequently asked by clients to help improve their Web site’s position in the search engines. Web users are increasingly shunning other methods of Web navigation such as directories and browser address bars in favour of relying on the likes to Google to send them in the right direction.
The abandonment of the Web address is so prevalent that digital TV channel More4 invites users to “search online for Programme Name” rather than reading out a cumbersome Web address. A good search engine presence, especially for your company brand, is therefore essential.
In the first in an occasional series of articles about how you can boost your search presence, we take a look at how you should identify pertinent key words for your site.